Eat healthy, be happy, live longer, live stronger. Whole Foods is a company on the rise but has little advertising that I found successful. They always seemed to harp on cost and that isn’t something that I believe people care about when it comes to great food. This campaign is simply trying to support healthy eating and portray the image that fresh fruit and veggies are as natural and good for the body as you can get. I chose images that look like body parts and found statistics to back up the comparisons. For example, walnuts increase brain activity so I found a picture similar to a brain and used the tagline ‘Food for thought.’ Simple, smart, and fun.